Who Are We?

We specialise in helping drinks brands, big and small, innovate. From the moment you have that drink idea, we can help.

We will take your drink idea all the way from concept through to shelf in as little as 3 months.

We are a multi award winning, accredited drinks innovation agency who has our own, dedicated small batch bottling facility.

We are that bridge between the idea and the larger contract manufacturers, with everything you need under one roof including recipe development, bottling hall for small batch production, branding, design, procurement and project management.

The Start-Up Drinks Lab - Who Are We

A Platform for Drink Innovation

And the beauty is that each of our clients come to us at a different stage with different needs. Therefore, our approach is unique every time. Our services are to be treated as a “pick n mix”, only selecting the services you need.

We bring a combined experience of over 65 years in the drinks industry that ranges from manufacturing, beverage technology, accountancy, brand strategy, graphic and digital design. We use this cross functional experience to be forward thinking and trend aware, applying this to your drink.

We work across multiple categories including soft drinks, premium spirits, non alcoholic (“low and no”), tea, coffee, fruit juices, beer and cider.

We are a platform for the innovation of craft drinks.

The Start-Up Drinks Lab - Who Are We

What Customers Say About Us

“In November 2018 I approached the BSDA as I had developed a new Healthy Drink and need help bringing it to life in the market. They suggested a couple of companies who I discussed this with. The call to Hannah at The Start-up Drinks Lab was not only professional but they totally grasped where I wanted to go with it. The Start-up Drinks Lab is the ‘whole’ package and has an extensive list of contacts to assist you. I have an amazing relationship with them and look forward to the next stages of my development.”
Bernadette Maddocks – Founder of Hon Limited

From Concept to Shelf

Watch this quick film to find out how The Start-Up Drinks Lab can help create your next drink.

Thanks to our friends at HMRC, we also have a compounding license. This means we can do small batch bottling for alcoholic drinks including RTDs (Ready to Drink), Beer and Cider.